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The Cheesecake Shoppe

The Cheesecake Shoppe is for a small mom and pop shop in Michigan. They needed a complete redesign with website, photography, marketing, and advertising. I wanted to elevate the look of the Shoppe by modernizing their website and making a more cohesive brand. I did this with strong, classic typography as the base and added minimal color with pictures of the products offered to create a strong visual. The main goal for this website is to make The Cheesecake Shoppe look like a more credible, classic, and delicious specialty shop. The advertisements are a bit more modern to grab the attention of a younger audience on social media. 

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