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Smith Brothers

Ad Campaign

The Smith Brothers Ad Campaign was designed to be simple yet quirky with nods to the 1800’s. The history of the Smith Brothers was important to emphasize in this campaign to set them apart from their competition. Ink drawing used in the background of the ad and language from the 1800’s helps to drive this concept home. The headlines inform with humor and will transition well for all other marketing. Smith Brothers requested multiple headlines, and a 3D piece that can be given away. An umbrella was chosen to stress that “The Brothers Have You Covered.”

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