(She)k is a printing press for all things fashion including fashion magazines, fashion ads, and host fashion shows. (She)k is a company dedicated to embracing the modern women in fashion. I played with many different names, wanting a single word that can encompass the mission and idea. I kept rolling “chic” around in my head and (She)k was born. I chose a navy blue and pink as the colors to contrast “she” even further and to juxtapose the gender meaning of both colors. Fun, modern, fresh, unique, fashion and woman are all words that I want to be conveyed through this logotype.